The people behind the work

Meet our
team

Africa-focused researchers, analysts, and advisors committed to delivering rigorous, decision-ready intelligence across the continent.

7
Team Members
20+
African Markets
Covered
100%
African-Led
Our people

Rigorous minds,
rooted in Africa

Our team combines deep on-the-ground knowledge of African markets with global analytical standards, bringing together expertise in investment research, economic policy, regulatory analysis, and strategic advisory.

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soon
Managing Director
John Doe

Leads Primer Africa's strategic direction and client advisory practice, with expertise in investment climate analysis across Sub-Saharan Africa.

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soon
Head of Research
Jane Doe

Oversees the research and data division, specialising in macroeconomic analysis, trade policy, and investment frameworks across African markets.

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soon
Senior Analyst, Economy
Alex Johnson

Focuses on economic policy, fiscal dynamics, and capital market developments across West and East Africa.

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soon
Senior Analyst, Agriculture
Sam Williams

Specialises in agricultural value chains, food security policy, and agri-investment opportunities across the continent.

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soon
Technology & Innovation Lead
Morgan Clarke

Covers the African tech ecosystem, digital infrastructure, fintech regulation, and emerging market entry for technology companies.

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soon
Advisory Associate
Riley Okonkwo

Supports client advisory engagements across market entry strategy, regulatory navigation, and stakeholder mapping in key African jurisdictions.

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soon
Research Associate
Jordan Mensah

Contributes to country-level research, data collection, and report production, with a focus on Francophone Africa and regional trade blocs.

Work with our team

Engage Primer Africa for bespoke research, market entry analysis, or investment advisory across African markets.

Get in touch